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The Characteristics and Satisfaction Levels of Wholesale Discount Store Custormers

The purpose of this study was to find the characteristics and satisfaction levels of wholesale discount store customers. One hundred membership wholesale discount store customers and one hundred nonmembership wholesale discount store customers in Daejon city were selected. Questionnaire survey was conducted during August 16, 1998 to August 24, 1998. The major findings were as follows; First, the characteristics of major parts of customers was found to be age 20 to 40, college graduate, monthly income level of 2,000,000 Won, having cars, and married. Second, the satisfaction levels of wholesale discount store customers were found to be a little over than midpoint(3.288/5). Customers, however, complained that purchasing unit was too big, that it took too much time at cashier, and that the quality of products was found to he a little different from the advertized one.