여고생의 의복착용과 구매행동

The Wearning and Purchasing Behavior of Clothing among Girls' High School Students

The purpose of this study wes to investigate the wearing and purchase behavior of clothing among girls' high school students. The subjects of this study were 393 girls' high school students in Chongju. The data were collected by questionnaires and analyzed by frequencies and x²-test. The results were as follows: 1) Most of girls' high school students wore plain clothes 2-4 days per a week when they went out after school, and the seventy percents of them tended to exchange their clothing each other and to modify their school uniform. 2) In a purchase behavior, they use the display in stores to seek for information regarding clothing products and they ,ere supported by their parents for buying their clothes. Also, most of them purchased their clothes once or twice a season, About thirty five percents of them, purchased their clothes in famous brand stores. 3) The frequency of purchasing clothing products was related with the variables of allowance, self-perceived economic state, the frequency of wearing plain clothes, and the exchange of clothes.