청주지역 여대생의 속옷 구매습관 및 만족도

The Purchasing Habits and Satisfaction of Underwear Items among Female University Students in Cheongju

The purposes of this study were to investigate the purchasing habits and the satisfaction of underwear items among university female students in Cheongju. The questionnaire was to measure the demographic information, purchase practices of underwear items, and satisfaction of underwear. Frequencies, mean, t-test, ANOVA were used for statistical analysis. The results were as follows: 1) Regardless of underwear items, the size was the most important factor in purchasing and the other, important factors differed a little according to each items. 2) The order of main purchasing places of underwear were underwear specialty store, discount store, and department store. 3) Female students purchased underwear mostly with their mothers, and next with their friends. 4) Among the quality specifications, the size of underwear was examined firstly, and the fiber content was examined next. but the level of looking at the care symbols and manufacturer was low. 5) The satisfaction of underwear differed according to underwear items, and satisfaction level of foundation was relatively lower than that of underwear.