한국자동차 산업의 과제와 전망: 신제품 개발과 기술기반을 중심으로

Issues and Prospect of Korean Automobile Industry: New Product Development and Technology Strategy

This paper starts with describing current situation of world automobile market rapidly changing and introduces the future prediction of how the major companies will conduct their global management. The paper explains the geo-economic importance of Korea in that she is the starting point of 'Asian Belt' of huge demand potentials for automobile growing in China and expanding through Southeast Asia and even further to India. Then it suggests Korean automobile companies to take appropriate actions for the market strategy to cope with dynamics seen in the regional market of Asia and in the world. With regard to the strategy, Korean companies are recommended to learn Japanese experiences in improvement of organizational productivity and to quickly adopt advanced information technology of America and Europe for automobile manufacturing. It is also described that various advanced technologies have been recently developed in rapid phase in major developed countries and that some of those are now of practical use.