기업문화가 기업성과에 미치는 영향

Effects of Corporate Cultures on Performances

This study investigates the relationship between corporate cultures and performances. Corporate culture represents values that are shared by the people in a corporate and that tend to persist over time. It also represents the group behavior pattern or style of a corporate organization that employees are encouraged to follow by their fellow employees. Corporate cultures are believed to have a significant impact on firms' long-term economic performances. This study investigates empirical evidences provided by Kotter and Heskett. According to Kotter and Heskett, cultural strength and economic performance are not related. They found the statement" Strong cultures create excellent performance" to be just wrong. A second perspective on the relationship of culture and performance focuses on the content of a culture. It asserts that the content of a culture is as important as its strength, and there is no such thing as generically good cultural content. Kotter and Heskett found that firms with strategically appropriate cultures showed high performances. Firms with cultures that fit financial markets, product markets, and labor markets showed higher performances than their counterparts with poor fits. A third perspective is that adaptive cultures will be associated with high performances over long periods of time. Kotter and Heskett found that the better performing firms cared about all key constituencies, customers, stockholders, and employees. This study applied the empirical evidences of Kotter and Heskett to Korean firms, and found most of Kotter and Heskett's conclusions to be true.