[국제통상]전자상거래시장에서 경제적 속성에 따른 불공정경쟁의 형태에 관한 연구

A Study on the Unfair Competition Forms under Economic Effects in the Electronic Commerce Market

The development of information & telecommunication technology and internet-based electronic commerce helps to create a new economic environment. Such an economic environment requires the companies to change themselves, while providing unlimited potential and opportunities to them. Thus, in order to help the companies engaged in a fair and free competition in the electronic market, a fair competition policy needs to be designed and operated. This study examined an economic effect and the competition restrictive problems which appeared in the same market to the center to a B2B electronic commerce market to be able to appear with network effect, tipping effect, lock-in effect and standard effect. The electronic commerce has not only promote the competition but also impede it. The electronic commerces tend to violate the fair trade than the conventional commerces in terms of differentiation, monopoly, conference, limited competition. With such basic concepts in mind, this study was aimed at reviewing the economic attributes of the electronic commerce in the market and addressing the problems involving the application of the fair trade code to the electronic commerce, and thereby, suggesting the insights into our fair competition policy and reform measures. In particular examined rewards related to the contents that theory about the competition forms that were not able to be fair was business like to the center. A purpose of this study looks into problems to break out in competition transactions and looks up a reasonable policy plan.