부동산심리학의 이론적 접근

A Theoretical Approach on the Real Estate Psychology

1. CONTENTS (1) RESEARCH OBJECTIVES This study aims to establish a theoretical foundation for real estate psychology to utilize the transaction activity of real estate. (2) RESEARCH METHOD To achieve the research objectives, this study reviews and analyzes the psychological literature related to the real estate and develops a conceptual model of the real estate psychology to analyze the transaction activity of real estate. (3) RESEARCH RESULTS This study develops a conceptual model for the real estate psychology. This model is based on the relationship between the human and the real estate. It tries to explain how individuals act on the environment of real estate. 2. RESULTS Due to the changing environment of real estate market and various demands, the traditional analyses focused on the quantity of real estate have revealed analytical problems. Thus, this study suggests the real estate psychology focused on the human factors as a theoretical approach to explain the real estate market. 3. KEY WORDS Real estate psychology. Social psychology. Real estate activities.