시장세분화를 통한 서울시 아파트 가격결정특성 및 선호에 관한 연구

A Study on the Price Characteristics of Seoul Apartment and the Preference by Market Segmentation

1. CONTENTS (1) RESEARCH OBECTIVES To find the transmission mechanism of real estate prices in Seoul, first of all, we made field research about price characteristics of Seoul apartment and preference differential by clustering market by price. (2) RESEARCH METHOD K-means Cluster Analysis, Hedonic Price Mode, CART Method were used to proceed the research. (3) RESEARCH RESULTS We induced 3 categorical market cluster by price characteristics in Seoul. Apartment markets can be clustered by independent variables such as physical characteristics, location specific and technological characteristics, Prices are the dependent variable to a variety of independent variables. 2. RESULTS We analyzed the research data in the paper with a various types of tables. Major factors affecting the price characteristics were living room with multi purpose, neighborhood park, distance to the subway station, etc. 3. KEY WORDS K-means Cluster Analysis, Hedonic Price Model, CART, Model Building