전자상거래 물류서비스가 고객만족과 관계품질에 미치는 영향에 관한 연구

The effects on CS & relationship Quality of e-Commerce logistics service Quality

The growth of the internet, particularly world wide web, has resulted significant changed in business activities. So internet has brought many changes in the economics of marketing channels and has led to a redefinition of industry value chain. e-commerce has become so important that countries and firms unprepared for this new tredn would lose competitive advantages in the coming century of digital economy. The purpose of this study is to identifying logistics service quality elements about internet shopping mall service. And examine the relationship among e-commerce logistics service quality, customer satisfaction, relationship quality and repurchase intentions in the area of internet shopping mall. To do so, theoretical literature study and empirical survey accomplished.