한국시장의 가격-객관적 품질관계의 영향요인에 관한 연구

A Study on Influencing Factors of Price-Objective Quality Correlation in Korea Market

In the modern industrial society, the market is flowing with a large number of new unidentified products by means of the complexity, diversity and mass production, on the basis of highly technological innovation. In these circumstances, I examined the correlation between price and objective quality to know how the price-quality relationship is in the actual market. It is proved that the price bears no relation to the objective quality. Thus, l considered the major influencing factors as the industrial structure and the informative elements. And, I have found out that low/high involvement and technological innovation among them are factors having effects on price-objective correlation.