서비스 기업의 성장단계와 서비스 상품 개발에 관한 탐색적 연구

An Investigative Study on Growth Stages of Service Firms and Development of Service Products

The economy is changing rapidly and is becoming more and more service-oriented. For this reason, It is essential to study and acquire comprehensive knowledge on the service industry in order to position oneself in higher place in competition and to have further development. This study will propose strategic guidance for a service firms by investigating and examining the growth stages and development of service products. A successful service firms achieves customer satisfaction, which its competitors cannot accomplish, by constant effort to improve and update its products and operation system. Also, it quickly and accurately finds out what the customer wants and needs, and applies that knowledge into its strategy. The customer's need must trigger the development of new service products. The new service product must have the characteristic that is unique, special and professionals. It has to be specialized and itemized, and put into the market that is thoroughly researched. Also, it must have the impression that can be easily remembered. In order for a service firms to secure the superiority in competition and move on to accomplish the world-class service quality, it needs to examine itself to find out if it has the capability to develop the service product that is appropriate for its growth stage. Plus, predicting the future market, making a right strategic choice and preparing the proper products and operation system for growth and improvement are very significant.