The purpose of this study is to examine the relationship among service quality, composition factors in service quality, customer satisfaction, and repurchase intentions in the area of mobile communication market. For this purpose, six research hypotheses were made and empirically tested. These hypothesized relationships concerning image, price, overall service quality, customer satisfaction, and repurchase intentions were verified by covariance structure modeling, using LISREL 8.03 program. Empirical results of the study presented that there existed a casual relationship among overall service quality, composition factors in service quality, customer satisfaction, and repurchase intentions.
Ⅰ. 서론
Ⅱ. 이론적 고찰
Ⅲ. 연구모형과 가설
Ⅳ. 연구방법
Ⅴ. 실증분석
Ⅵ. 연구결과의 요약
참고문헌
Summary
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