The purpose of this study is to examine the relationship among e-commerce logistics service quality, customer satisfaction, relationship quality and repurchase intentions in the area of internet shopping mall. For this purpose, four research hypotheses were made and empirically tested. These hypothesized relationships concerning logistics characteristics factor, purchase characteristics factor, customer service factor and logistics price factor were verified by covariance structure modeling, using AMOS 4.0 and SPSSWIN 10.0 program. Empirical results of the study presented that there existed a casual relationship among composition factors in e-commerce logistics service, customer satisfaction, relationship quality and repurchase intentions.
1. 서론
2. 이론적 배경
3. 연구모형 및 가설설정
4. 실증분석
5. 요약 및 결론
참고문헌
Summary
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