日本市場における商品硏究の流れ - 商品硏究の現狀と新しい硏究硯点の提示 -

Product Researches in Japanese Market - The present state and new directions -

This study have two purposes. One is investigating the present state and trend of product researches in Japanese market. Another one is suggesting the new directions for product research. To investigate the present state and trend of product researches in Japanese market, content analysis of the Journal of Japan Society for Commodity Science(Shouhin-Kenkyu)was carried out. From this analysis, recent 10 years of product researches in Japapanse market are examimed in the aspect of research fields, product categories, product flows from production to consumption. Through this content analysis two problems of present product research will be pointed out. First, research focus has been leaned toward individual product problems only. Second, there is very few study or research which consider the social influence of commodification in present product researches. After the examination of promblems of presert product research, new directions for product research are also suggested by conceptual frameworks. These frameworks indicate commodification process ,in the aspect of scientific technology and consumption change, and importance of relationship between product and enviroments.