부산지역 수출기업의 전자무역 활성화 방안 - 대중국 전자상거래 시장협력을 중심으로 -

The Promotion of Electronic Trade in Busan Exporting Firms -Focused on Electronic Commerce Market Cooperation with China-

The purpose of this paper is to examine the practical uses of Electronic Trade and hardships of exporting firms in Busan, and propose several suggestions to improve their Electronic Trade through cooperating with Chinese Electronic Commerce Market. According to this survey, many exporting firms aggressively make use of electronic trade in the field of abroad market survey, advertisement but make little use of electronic trade in credit inquiry, offer and acceptance, formation of contract, payment, claims and so on. And in implementing Electronic Trade, there are some obstacles as follows; shortage of specialist in performing Electronic Trade, insufficient of policy support and reliable payment system, and lack of reliable certificate authority. Therefore, in order to develope electronic trade, it is required to improve various laws and regulations, promote the e-marketplaces, establish international certificate authority and electronic trade network, and develop training expert programing related to Electronic Trade. And it is necessary for Korea and China to find mutual cooperation plan for building of IT infrastructure, establishing electronic settlement system and electronic certificate authority, standardization of products and technologies, and developing the training expert programing related to Electronic Trade.