인터넷 쇼핑몰의 물류서비스 품질에 관한 연구

The Use Conditions and Behaviors Analysis of e-Commerce Logistics Service Quality in Internet Shopping Mall

The growth of the internet, particularly world wide web, has resulted significant changed in business activities. So internet has brought many changes in the economics of marketing channels and has led to a redefinition of industry value chain. e-commerce has become so important that countries and firms unprepared for this new trend would lose competitive advantages in the coming century of digital economy. The purpose of this study is to introducing use conditions of internet shopping mall and identifying average difference of e-commerce logistics service quality elements about internet shopping mall service. And suggesting practical an alternative idea on internet shopping mall managers. To do so, theoretical literature study and empirical survey accomplished.