서해 중형기선저인망 어업의 Marketing Mix에 관한 연구

A Study on Marketing Mix of Middle Trawl Fisheries in Western Sea

Recently many advanced countries spare no effort in searching for the best way of economical cost down in enterprises through physical distribution management in the field of marketing. Such a general tendency enforces us to be concerned about the way of economical cost down through the physical distribution management, who are in pursuit of highly developed economy. In this study I'd like to put packaging, cargo handling, transportation, storage and inventories, the natural flowing of physical distribution, into pallet pool system improving the physical distribution management. By putting various individually developed ways of physical distribution management together and joining individual, national and international economy together I want to systematize the pallet pool system. I am taking the liberty of suggesting the efficiency and spread of the pallet pool system managing the pallet privincially and spatially wishing it operate successfully.