학술대회자료
Branding Switzerland as a Country
Branding Switzerland as a Country
- 한국마케팅과학회
- 한국마케팅과학회 학술발표대회논문집
- 마케팅과학연구 추계논문집 2003
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2003.11583 - 594 (12 pages)
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커버이미지 없음
1. Introduction
2. Historic Development of our Image and our branding efforts (past 10 years)
3. 1999: Problems in Usa; turning point; Start of a comletely new approach
4. Tourism
5. Economy, Export Industry
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