[국제통상]한국기업의 대베트남 통상 확대방안에 관한 실증연구

An Empirical Study on the Expansion Measures of Commerce in Vietnam by Korean Enterprises

The total volume of bilateral trade between Korea and Vietnam amounted to over US$ 3billion in 2003. meanwhile Korea achieved the black figures of US$2 05 billion m the trade balance between two countries in 2003 The major items of export to Vietnam by Korea consist of original and sub materials of textile sewing, machinery for transport and industry, oil chemistry, iron product and so on According to the analysis result of questionnaire survey regarding the purchase of Korean commo야ties by Vietnamese, most answerers showed that they have mainly experienced the purchase of Korean commodities, and they were generally satisfied with Korean commo야ties To expand the export of Korean commodities to Vietnam it should be taken measures such as the driving of marketing strategy by practical use of the hot wind of Korean current, the export strengthening of highly added value product and original materials, the acquisition of the capable agent and advance into the distribution channel, and the positive countermeasure against the blocking of the ASEAN regional economy. As of May 2004, the accumulative number of investment in Vietnam by Korean enterprises is the total 729 enterprises, and the accumulative amount of investment reaches to the total US$4,371 million, and the invested fields consist of textile, sewing clothes, shoes, bag, hat and so on, winch are mainly the labor-concentrated field According to the analysis result of questionnaire survey regarding the management's actual condition of Korean enterprises which invested in Vietnam, the 55 6% of answered enterprises showed the black figures of management outcome after the investment in Vietnam, and the 92 6 % of answered enterprises showed generally the satisfaction with the investment in Vietnam. To expand the investment expansion m Vietnam It should be taken measures such as the detour export site to the USA and ASEAN countries, the promotion of the many-sidedness of invested area, the through research of business propriety and marketability, the selection of industrial complex suitable for the kind of business