학술저널
This paper had a purpose to search a relationship between behavioral factors and customer's satisfaction. To study such a relationship, the reliability, the responsiveness, the credibility and the understanding customers, based on ERVQUAL factors, were selected. And the research was performed on about 200 responses. Among the factors, the responsiveness and the credibility has strong relationship with the satisfaction. The results can give some implications on the fast-food industry: due to the characteristics of the industry, customers want to precise responses and courtesy from sales persons.
Ⅰ. 연구의 배경 및 목적
Ⅱ. 이론적 배경
Ⅲ. 가설의 설정 및 연구 방법
Ⅳ. 자료의 수집과 분석
Ⅴ. 가설의 검정 및 결론
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