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A Study on the Development of Web Contents Evaluation Model based on the Web Log of Trade Portal Site

Web services providing diverse information to the web site's visitors requires objective evaluation system in order to ensure loyal customers with continuous service improvement. To develop quantified evaluation model of information-providing web sites using web log, evaluation indexes about contents of web sites has been selected from a previous study. Excluding evaluation indexes not explained by visitors such as accuracy or consistency to measure property of contents, this study selects 6 evaluation indexes shown by costumers' visiting and quantifies the web site with analyzed values of web logs as measuring elements. The quantified evaluation index is weighted in AHP method to develop a final evaluation model. The developed evaluation model has been applied in a case study of trade portal site-Kit<wet. A survey based on the 6 evaluation indexes has been conducted, and the result shows the usefulness of the evaluation model. The evaluation model developed through this study is customer-centric that can be utilized as a revolutionary evaluation system in companies and organizations providing web services. Moreover. it contributes to provide the continuous improvement of a web site through real time evaluation. It is important that the values of web Jog analysis are utilized in the development of evaluation model on the information-providing Web sites.