船社의 컨테이너 터미널選擇 決定要因分析 - 釜山港 터미널을 中心으로 -

Determinants of Container Terminal Choice by Liners : The Busan Port Terminals Case

This study aims to identify and evaluate the importance of determinants of Container Terminal Choice decisions made by Liners. Based on the existing literatures on the Port Selection and Port Service Qualities 6 factors are identified. Those are the facilities and location advantage of the terminal, timeliness of the services, the effectiveness of terminal operation, information system of the terminal, cost, and other conveniences offered by the terminal. Survey Questionnaires are mailed to the higher lever managers in Liners located in Busan. 40 effective respondence are used for the empirical analysis. Among the 6 major factors the cost and the timeliness are evaluated as the most important determinants of terminal selection decision. The information systems and other conveniences offered by the terminal are relatively less important than others. The findings of this study suggest several implications on the operational and strategies of the terminal.