실버타운의 입주선택배경에 관한 연구

Study on the Background Related to the Selection of Silver Town Residence

1. CONTENTS (1) RESEARCH OBJECTIVES This study intends to analyze empirically the background related to the selection of residence by soon-to-be elderly consumers among the potential residents of silver town in the future, whose population is growing. (2) RESEARCH METHOD The subject of this study is the aging population among potential customers who are really supporting the elders, who are over 45 years old and residing in Gyeongsangnam-do, and who will become the main consumers benefiting from the future-oriented housing development for the elderly (3) RESEARCH RESULTS At the stage of the problem recognition, the health problem that the elderly are aware of turned out to be the greatest reason that led the elderly to make decision on moving into the silver town, and at the stage of information exploration, leaflets, TV ads and person-to-person ads were found to be effective, and at the stage of assessing alternative measures, medical facility and surrounding scenery were found to be topping the priority for consumers when they think of silver towns, and at the stage of purchase, consumes determine the date of moving in after considering the advantage of facility carefully, implying that a convenient way of moving in and the procedure of visit are provided. 2. RESULTS It is considered that there is a strong recognition of the need for silver town, and we should not pursue taking profit from the elderly. The supplier should recognize the elderly as conscious customers, set up strategy to offer high quality goods at appropriate price. The elderly should make constant efforts to improve the quality of their lives by making a discretionary and wise choice. 3. KEY WORDS Siver town, aged problems, Silver industry, local government, Siver town facilities.