학술저널
An experiment was conducted to investigate effects of animosity priming on product evaluation and purchase intention. Priming of animosity toward a product"s country of origin had a negative effect on product evaluation only when the product was atypical of those manufactured in the country. However, animosity priming had an adverse effect on purchase intention regardless of product typicality. The implications of these findings for various research areas are discussed and future research directions are suggested.
Ⅰ.서론 <BR>Ⅱ. 이론적 배경<BR>Ⅲ . 실험설계<BR>Ⅳ. 결과분석<BR>Ⅴ. 결론<BR>참고문헌<BR>Abstract<BR>
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