학술저널
Effective marketing strategy must be matched by a strong sense of social responsibility and recently, as more and more companies consider their corporate social responsibility (CSR) as the most important factor of sustainable growth, CSR is becoming very important issue in business research. In this paper, we analyzed the size and characteristics of CSR of the major Korean companies and suggested meaning and direction of CSR in terms of successful corporate strategy and growth.
Ⅰ. 연구의 배경<BR>Ⅱ. 분석자료 및 기준지표<BR>Ⅲ. 상장 및 외감법인의 기부규모 지표의 추이<BR>Ⅳ. 상장기업 기부규모의 산업별 분석<BR>Ⅴ. 순위결정 방법론에 관한 논의<BR>Ⅵ. 요약 및 결론<BR>참고문헌<BR>Summary<BR>
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