해운시장에 있어서 관계마케팅에 관한 일고찰

A Study of Relationship Marketing in Shipping Service Market

  This study tries to analyze the dynamic market mechanism adopting relationship marketing techniques targeting between the shipping companies and shippers.   Shipping companies rely on sales operation. so that analyzing the relation of structure of shipping companies and shippers needs to focus on the sales person"s characteristic relationship and shipping company characteristic relationship.   Therefore this study tries to focused on shipping companies to make a long term relationship with shippers affect matters which are, main of relationship quality and antecedent factor of characteristics of the shipping company and characteristics of the salesperson. It can be proffered available informations for construction of long term relationship between shipping companies and shippers.