성별에 따른 겨울철 잠옷소재의 주관적 감각 및 구매 선호도 비교

A Comparison of the Subjective Sensory Evaluation and Purchasing Preference According to Gender for Winter Sleepwear Fabrics

  The purpose of this study were to compare the subjective sensory evaluation and the purchasing preference according to gender for sleepwear fabrics in winter. The fabrics used in this study were four types of woven fabrics: plain weave and satin weave made by cotton and polyester. The subjects were male and female consumers ranged from 20 to 23 years of age living in Cheongju, The questionnaires of the subjective fabrics hand was evaluated using a seven point unipolar scale of 4 descriptive terms. Mean, t-test, ANOVA and x² were used for data analysis. The respondents noted that sleepwear fabrics made with polyester had better tactile sensation than those made with cotton, while satin weave fabrics felt better than plain weave fabrics. As regards the difference in fabric hand according to gender, female students responded with more sensitivity than male students. There were significant difference for purchasing preference according to gender among sleepwear fabrics in winter. Satin weave fabrics made with polyester was the most preferred among male students, whereas satin weave fabrics made with cotton was the most preferred among female students.