여대생의 인터넷 활용능력 및 선호도에 따른 인터넷마켓의 이용현황과 제품소개에 대한 평가

Estimation on Method of Introduction in Internet Marketing and Utilization According to College Women"s Ability in Application and Preference on Internet

  This research was conducted to help on the activation of internet marketing by providing the basic data about estimation on the method of introduction in internet marketing and utilization state according to college women"s ability of application and degree of preference on internet. The subjects were 177 college women residing in Cheongju. Collected data were analyzed by frequency analysis, analysis of variance, analysis of correlation, and cross-tabulation analysis using SPSS Win 11.   The results were as follows;   1) Clothing items that purchased vis internet were casual wear, accessory, underwear, and formal wear in order.   2) The higher subjects were on degree of preference of window-shopping via internet, the frequenter purchased apparel products.   3) The ability of application on internet the more than degree of preference on purchasing effected on purchasing apparel products vis internet.   therefore, apparel industry should be put to practical use this at internet marketing strategy.