남자 대학생의 의류제품 구매시 선택기준 및 구매 단계별 소재의 영향

The Selection Criteria and Fabric Impact on Clothing Purchase of University Male Students

  The purpose of this study were to survey the selection criteria about clothing products, and to identity the fabric impact on the decision-making process for clothing purchase. The 115 questionnaires were distributed to the university male students, and were analyzed by frequencies, x² and t-test. The results were as follows: 1) Male students considered the elements of design, size, price and color of clothing when they purchased their outer clothing. 2) They considered fabric when they purchased their underwear. 3) There were partially significant differences on the knowledge about the fabric according to the year of the students and major. 4) The most consideration label of the first-year male students was the size, but the other(sophomore, junior, senior) students was the care symbol. 5) The consideration of the fabric influenced upon the post-purchase process. 6) The first-year male students showed less concern about the fabric than the other students did during the decision-making process for clothing purchase.