아동소비자의 소비자능력수준 및 소비자교육 요구분석 - 청주시 소재 초등학생과 학부모 교사를 중심으로

Children" Consumer Competency and Their Mothers & Teachers" Need Assessment for the Children Consumer Education in Cheongju City

  This study was to measure a level of consumer competency of an elementary school student, who is a child consumer, and to provide a basic material to develop a more effective and systematic educational program for children consumers by examining what would be the educational contents and teaching method necessary in developing an educational program for children consumers through parents of students and teachers at the school. In this regard, a questionnaire survey was conducted in respect of 138 persons in the third grade and sixth grade at the elementary schools in Cheongju City in order to measure a level of a consumer competency. By implementing an in-depth interview with regard to 6 parents of students and 2 teachers, a degree of demand toward an education for children consumers was analyzed. As a result of such analysis, a level of a consumer competency in respect of children consumers was 64.8 marks out of 100 marks, showing a poor mark. The degree of recognition toward a consumer education with respect to parents of students and teachers was so low. Thus, it was found out that it is also very urgent to conduct an education for parents of students and teachers for the purpose of an effective education for children consumers.