인터넷 쇼핑몰 이용의 선행변수와 결과변수

Antecedents and Consequences of Internet Shopping Mall Use

  Even though many people are using internet for their own shopping, still it is relatively unknown about what factors affect the internet shopping mall usage and what consequences the internet shopping mall usage are being created. This exploratory study attempts to test the effects of some selected antecedents of internet shopping mall usage behavior on the consequences of the internet shopping mall usage behavior. The economic value was found to affect the word-of-mouth of internet shopping mall usage, the prestige and economic value to affect the intention to revisit the shopping mall and the recreational value to affect the frequency of visiting.