학술저널
At this article after reviewing an information processing concept based on the definition of the information and the nature of the information and then seeing the difference of the information processing approach and the experience approach, it adds considering about the essence of the information value and the brand value.
Ⅰ. はじめに(問題意識)<BR>Ⅱ. 情報とは何か<BR>Ⅲ. 消費者情報？理アプロチ<BR>Ⅳ. HirschmanとHolbrookの？？主義的アプロチ<BR>Ⅴ. 情報？達課題とブランド？値<BR>【？考文？】<BR>ABSTRACT<BR>
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