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관광정보웹사이트의 가치평가에 관한 연구: IPA적용

A study on Value Evaluation of Tourism Information Website: Application to IPA Model

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  According to development of Information Technology, the importance of tourism information is extended increasingly. So this article evaluate Tourism Information Website for foreign tourists in Korea. To evaluate the discrepancy between user"s expectation and satisfaction degree in Tourism Information Website, we infer general solutions to compute the intersection area between to IPA Model, then the weak and strong attributes of Tourism Information Website is clarified. In terms of methodology this article disclosed that IPA Model approach is greatly useful to evaluate user"s attribute.

Ⅰ. 서론<BR>Ⅱ. 관광정보웹사이트의 개념적 구조<BR>Ⅲ. IPA 이론체계 및 평가절차<BR>Ⅳ. 가치평가 및 결과해석<BR>Ⅴ. 결론<BR>〈참고문헌〉<BR>Abstract<BR>

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