전자상거래 성장단계 모델에 관한 개념적연구

Developing an Electronic Commerce Growth Stage Model

  Electronic commerce includes any form of doing business electronically conducted via computer networks. Given the continued growth and diffusion of e-commerce, we need to understand the core elements driving e-commerce. The objective of this study is to define the growth stages of electronic commerce in order to increase the understanding of the current and future overview of electronic commerce. In this study, we have defined four stages of electronic commerce growth : initiation, growth, maturity, and transition. The growth stages of e-commerce are associated with various factors: social, economical, political, and technological. Further empirical study is needed to verify its application and usefulness.