소비가치가 주택유형 선택행동에 미치는 영향에 관한 연구

A Study on the Impact of Consumption Value on Housing Type Choice Behavior

  This study has investigated the impact of consumption value on consumers" choice of housing type. The empirical research is conducted on the premise that consumers" value can be an important role in the process of selecting house type between a detached house and an apartment. Although some factors related to function value has been accounted much of, various consumer values have not been highly considered practically and academically in the housing consumption behavior. This study assumes that consumer choice behavior is a function of multiple consumption values such as functional value, social value, emotional value, epistemic value and conditional value. It is found from the empirical study that emotional and epistemic value in addition to functional one should be regarded as of importance. The theoretical and practical implications of these findings are discussed as well.