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The Revisit Attraction by Sales Promotions in The Internet Shopping Malls

  As internet shopping mall performance evaluation, it is very important to visit consumer internet shopping mall. Internet shopping mall use sales promotion to attract consumer. But a few study investigate sales promotion effect in internet shopping mall. This paper, based on existing research, which focused on understanding the accomplishments of Internet shopping sales promotions. This paper divides the type of sales promotion provided by the Internet shopping malls into two ways- providing added value type and price deal type. With an analysis of the effects of each sales promotion type on the Internet shopping, we provide attractive strategy to revisit customer.