관광산업의 예약정보시스템 활성화방안에 관한 연구

A Study on the Reservation Information System for Activation of Tourism Industry

  This study presents a pioneering and ongoing study of the value evaluation of foreign tourists for Reservation Information System(RIS). The world is merging into the era of Information Technology. So Information System has been the pivotal tool as major and landing marketing tool for all the industry. The RIS in various fields, also, is used widely along with expansion of function. The focus is on the strengths and challenges associated with using the RIS as a medium for primary survey research purpose. New method of measuring a value evaluation of user based on triangular fuzzy numbers is proposed in this study. To evaluate the discrepancy between foreign tourists" expectation and satisfaction degree, we infer general solutions to compute the intersection area between to triangular fuzzy numbers, then the weak and/or strong attributes of RIS is clarified. In terms of methodology this study disclosed that fuzzy number model approach is greatly useful to evaluate foreign tourists" attribute. It was possible to understand the strength and the weakness of each informational contents based on the value evaluation about RIS for foreign tourists. Consequently, we expect it will be contributed to administrational rationalization of local tourism industry through RIS because we can establish the correspondant stragety within increasing satisfaction of foreign tourists and inducing tourists to revisit, especially getting out of the quantitative analysis by applying fuzzy numbers, and we can have final decision based on reasonable scientific method by evaluating on the field of mentalities in the foreign tourists as a liguistic measure. Therefore, I believe that this study has a meaning to present a standard for establishing a proper standard about evaluation and construction of the RIS.