인터넷쇼핑몰의 평가모형에 관한 연구

A Study on Internet Shopping Mall Analysis and Evaluation Model

&nbsp;&nbsp;With the rapid growth of Internet users, a lot of applications have been introduced in the real world.<BR>&nbsp;&nbsp;Despite the tremendous growth in electronic commerce, there are numerous shortcomings in the criteria that can serve as a market guide to both Internet shopping mall businesses and consumers. A few institutional entities that recognize and certify outstanding shopping malls and online shops are limited to extending their recognition or certification to only the few leading shopping malls.<BR>&nbsp;&nbsp;In this article, we focus on the Internet business model and evaluation method of it. Each of many researches has concentrated on the classification of the Internet business model with a single criterion such as business activity, transaction partner, revenue source, product types, etc. However, the Internet business is performed with integration of various factors affecting the success of the business. Therefore, it is need to have an integrated business model for the Internet business. In this article, we suggest a conceptual model for it.