인터넷 쇼핑몰 활성화방안에 관한 연구

A Study on the Activation of Internet Shopping mall

&nbsp;&nbsp;The tremendous growth of the Internet has resulted in significant changes in business environments. Internet Shopping has become so important that firms unprepared for this new trend would lose competitive advantages in the coming century of Digital Economy. Despite its importance, current Internet Shopping mall markets in Korea are immature and there still exist several barriers to Internet Shopping mall activation. The objective of this research is to study the status quo of Korean Internet Shopping mall markets, to investigate barriers to Internet Shopping mall, and to provide suggestions to overcome the barriers. Our research focuses on Internet shopping mall business, thus excluding business-to-business EC markets.<BR>&nbsp;&nbsp;The suggestions and strategies are provided at both a firm level and a government level.