전자상거래 쇼핑몰의 고객만족에 미치는 영향에 관한 연구

Factors Influencing on Consumer Satisfaction toward Internet Shopping Mall

&nbsp;&nbsp;With the rapid growth of Internet users, a lot of applications have been introduced in the real world. Despite the tremendous growth in electronic commerce, there are numerous shortcomings in the criteria that can serve as a market guide to both Internet shopping mall businesses and consumers. A few institutional entities that recognize and certify outstanding shopping malls and online shops are limited to extending their recognition or certification to only the few leading shopping malls.<BR>&nbsp;&nbsp;This paper tried to identify factors influencing on consumer satisfaction toward Internet shopping mall. There found ten factors ; convenience, economy, risk, ethics, information supply, system support, knowledge on internet, perception, usefulness and satisfaction. Then simple regression analysis was made by setting usefulness and satisfaction as independent variables or seperately setting usefulness as independent variable and satisfaction as dependent one.