인터넷 쇼핑몰에서의 고객만족도에 관한 연구

A Study on Customer Satisfaction in Internet Shopping Mall

&nbsp;&nbsp;In recent days, Internet has been changing the paradigms of traditional commercial activities. As the population of internet were collected over millions.<BR>&nbsp;&nbsp;The characteristics of Internet generate &quot;e-business&quot; as new type of commercial activities. This is an innovation in the distributions and the logistics, changed the old value chains. It has been changing the business strategies, development of market, structure of distributions with relationship on the supplier and customer.<BR>&nbsp;&nbsp;Many vendors are looking to use the internet as another sales channel. Most of all, the strongest merits form internet is that the malls on internet can be opened around the clock without any restraints on time and place.<BR>&nbsp;&nbsp;E-business like over a position of main type business as a result. As more and more companies are actively involved in electronic commerce using internet, it is becoming more important to understand the customers&quot; perception of electronic commerce.<BR>&nbsp;&nbsp;This research investigates the factors affecting customer satisfaction about internet shopping mall which was studied by many researchers and professors. Add on, it is studied on satisfaction of shopping mall, products, repurchase wills and purchase volume.<BR>&nbsp;&nbsp;According to this research, there are some difference between satisfaction of internet shopping mall users. The group that is satisfied with product gets more satisfaction from some factors, the group that is willing to use internet shopping mall does, and heavy user on internet shipping mall does.<BR>&nbsp;&nbsp;As a result, managers of internet shopping mall may well strengthen free on-line service ; E-mail address, space for communities and so on, and update in time.