소비자 행동변화가 외식 구매동기에 미치는 영향 - 웰빙을 추구하는 여성고객을 중심으로

The Effect of Consumer Behavior on Motivation of Buy in the Food Service Industry

&nbsp;&nbsp;The purpose of this study is to present the method of effective food service by studying the effect of consumer behavior in the food service industry. A total of 183 samples were collected through questionnaires from the variety types of restaurants. To verify hypotheses covariance structure analysis is used.<BR>&nbsp;&nbsp;The results can be summarized as follows: Consumer behavior significant positive effects on motivation of buy.

Abstract<BR>Ⅰ. 서론<BR>Ⅱ. 이론적 배경<BR>Ⅲ. 연구 설계<BR>Ⅳ. 실증분석<BR>Ⅴ. 결론<BR>참고문헌<BR>

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