골프연습장 고객의 라이프스타일과 이용의도에 관한 연구

Thesis for Master of Science The Relationship among Life-style, Perceived Service Quality and Consumer"s Intention of Golf Exercise Place Participants

  The purpose of the study was to examine the relationship among life-style and perceived service quality and intention of using of golfer"s of participating golf exercise places. In order to achieve this purpose four research questions were established. The first question was that there will be relationship controlling to variables between lifestyle and perception of service quality of golf participators. Second one was that there will be relationship controlling to variables between lifestyle and consumer intention of golf participators. Third one was that there will be influence golfer"s lifestyle, perceptions of service quality and consumer intention of participating on golf exercise places. 400 of above 30 age persons completed questionnaires. Of participations valid data were 378. They completed a modified inventory on the life-style, perception of service quality, and consumer"s intention. More details, lifestyle Scale modified by Sur and perception of service quality by go, and consumer intention scale by Beard & Ragheb were using after modifying scale to investigate the purpose of this study. Results were analysed in quantitative approaches. Data were collected through self-administered survey. The three most meaningful results of the study were as follows; First, there was influenced to relationship between lifestyle and perception of service quality. Second, there was influenced to relationship between lifestyle and consumer"s intention. Third, there was influenced to relationship among lifestyle, perception of service quality and consumer"s intention.