관광목적지 매력 속성 평가 - 제주도의 성수기(여름)와 비수기(겨울)를 중심으로

An Evaluation of the Destination Attractive Attributes - Focused on Jeju Island between season and off-season -

&nbsp;&nbsp;The paper examines Jeju island destination in terms of attractiveness between season(summer) and off-season(winter). The attributes were investigated using the IPA(Importance-Performance) analysis. A total of 259 on summer and 160 on winter Respondents are required to rate attractiveness attributes. IPA analysis proved the research result are then plotted on a two-dimensional matrix.<BR>&nbsp;&nbsp;The common results indicate that those who were visited Jeju island choice quadrantⅠ(Keep it up) attributes, such as natural attraction, scenery, public security and safety, friendly staff, and accommodation. Quadrant Ⅲ(Low Priority) attributes, such as shopping, travel information, theme park, festival, and night entertaining should be changed for the better situation. Quadrant Ⅳ(Possible overkill) attribute was accessibility to visit Jeju destination. The IPA matrix provided a useful technique for seasonal and off-seasonal attractiveness. The IPA matrix provides for Jeju destinations to evaluate weaknesses affecting tourism and attractiveness. This paper provides results that will be maximized when a synergy of current tourism policies when to optimize for destination attractiveness.