부동산정보서비스산업의 구조분석 및 경쟁력 확보방안에 관한 연구

A Study on Real Estate Information Services Industry and its Competitiveness

&nbsp;&nbsp;1. CONTENTS<BR>&nbsp;&nbsp;(1) RESEARCH OBJECTIVES<BR>&nbsp;&nbsp;This study is to analyze the structure of Real Estate Information Services industry and develop a competition model by extending Porter&quot;s 5 forces model. As a result of applying the competition model, current problems of the industry are investigated and the alternatives to gain the competitiveness are also suggested.<BR>&nbsp;&nbsp;(2) RESEARCH METHOD<BR>&nbsp;&nbsp;A series of related literatures are reviewed and focused group interviews(FGI) of the industry, such as firms of rl14, Speedbank. Uniasset, are performed.<BR>&nbsp;&nbsp;(3) RESEARCH RESULTS<BR>&nbsp;&nbsp;As an early stage of industry development, real estate information services industry are suffering from low competitiveness and low bargaining power among competitive forces. Government institutional supports, business strategic reshaping efforts and public reorientation of information value are required for industry promotion.<BR>&nbsp;&nbsp;2. RESULT<BR>&nbsp;&nbsp;Even though real estate information services are very important for all interested parties, the services providers, so called portal services, are relatively small companies and are lack of competitive power comparing with large information portals (e.q. Naver). In addition, it has low bargaining power to face customers and suppliers. 1n order to promote this relatively important industry, public sectors and private sectors need to find various ways to increase its competitive positions.