가상적 가치평가법을 이용한 아파트경관가치의 측정에 관한 연구 - 강원도 춘천시를 중심으로

Estimating the Value of Landscape of Apartment by Using Contingent Valuation Method - The Case of Chuncheon -

&nbsp;&nbsp;1. CONTENTS<BR>&nbsp;&nbsp;(1) RESEARCH OBJECTIVES<BR>&nbsp;&nbsp;This study is to analyze a ratio of the APT price contained So-Yang Riverside&quot;s landscape through CVM(Contingent Valuation method) which is based on consumers&quot; preference.<BR>&nbsp;&nbsp;(2) RESEARCH METHOD<BR>&nbsp;&nbsp;This Paper used the analysis method of a survey which be directly able to research a decision-making of consumers in order to measure WTP(Willingness To Pay) and analyzed the behavior of the consumers to use the regression of linear functions, double logarithm function and Correlation analysis.<BR>&nbsp;&nbsp;The sample of this study is residents who are house-wife, household in Chun-Cheon. We drew the samples of one hundred-fifty-six house then used Dichotomous Choice Method (D.C.M.) after this questioning : we used Open-ended Method when asking consumer&quot;s willingness to pay. The data were collected on 11th and 12th in August, 2004. We probed pre-survey once before the main survey. The survey was probed one on one.<BR>&nbsp;&nbsp;(3) RESEARCH RESULT<BR>&nbsp;&nbsp;When It was supposed that an apartment&quot;s price was one hundred million Won, A.W.T.P. was 15.73% of the rate of increase in accordance with landscape of So-Yang Riverside. The result of real trade price depending on landscape was varied as showing below. In a small size apartment&quot;s rate of increase was estimated 12.5% and 12.85%.<BR>&nbsp;&nbsp;In a medium size apartment&quot;s rate of increase was estimated 8.5%.<BR>&nbsp;&nbsp;As it shows, small size apartment&quot;s price of the rate of increase is much higher than medium size apartment when they are located in the same area and have equal environment. People who have higher income, many children and are well educated showed positive response in other words those people&quot;s willingness to pay for the So-Yang Riverside&quot;s landscape is higher than the others. On the other hand, people who are women, salary men. and have lived in the same habitation longer time showed lower willingness to pay. And there is another tendency people who have lived in sort of apartment showed higher willingness to pay than the other kinds of habitation. In addition, about the willingness to pay, those responders prefer a house&quot;s value of use in indirect to value in exchange (value in exchange : 27.29%, value of use in indirect : 72.01%). Value of use in indirect&quot;s ratio is 2.6 times higher than value in exchange.<BR>&nbsp;&nbsp;2. RESULTS<BR>&nbsp;&nbsp;Based on consumer&quot;s preference, estimation of the landscape value is crucial for us not only to understand the landscape value properly but also to decide our habitation when we need to choose. Generally, analysis and estimation are required for the habitation to be aware the real value of its landscape.<BR>&nbsp;&nbsp;In this study, we largely followed the recommendation of N.O.A.A. and it can be reliable to the presumed the value of estimation but there is an existence of bias in the supposition of C.V.M. Therefore, we should be aware and careful of designing the survey so that we can minimize the occurring bias.