동대문재래상권의 현황분석을 통한 문제점 파악 및 국공유지 개발방향에 대하여

The Grasping the Problems and the Development Ideas for Official Land through the Analyzing the Present Situation of Dongdaemun Market Area

&nbsp;&nbsp;1. CONTENTS<BR>&nbsp;&nbsp;(1) RESEARCH OBJECTIVES<BR>&nbsp;&nbsp;The purpose of this study was to examine the present situation of Dongdaemun market area which is the most popular and the biggest market area in Korea. And with the results came out from the analysis, the ideal development and activation ways for Dongdaemun market area was to be proposed.<BR>&nbsp;&nbsp;(2) RESEARCH METHOD<BR>&nbsp;&nbsp;Data for analysis were obtained from a survey to stratified sample retailers selected at the several shopping malls located in Dongdaemun market area, a total of 180 questionnaires were distributed, and 162 responses were analyzed. The analysis was conducted in 3 fields : statistical characteristics, sales related, and development related. The method of analysis was used frequency and cross classification analysis.<BR>&nbsp;&nbsp;(3) RESEARCH RESULTS<BR>&nbsp;&nbsp;Major findings of the study are as follows. First, their sales have become worse comparing with IMF crisis. Second, they haven&quot;t gained the reflex profit from Cheonggyecheon restoration. Third, the problems which are occurred from the street stalls influences negatively on the market activation aspects. Four, an oversupply of retail shops threats the survival of the retailers. Lastly, the official land or facilities which are located in Dongdaemun market should not be developed to commercial facilities, which might add the retail shops to the present excessive shops.<BR>&nbsp;&nbsp;2. RESULTS<BR>&nbsp;&nbsp;Major findings of the study are as follows. First, their sales have become worse comparing with IMF crisis. Second, they haven&quot;t gained the reflex profit from Cheonggyecheon restoration. Third, the problems which is occurred from the street stalls influences negatively on the market activiation aspects. Four, an oversupply of retail shops threats the survival of the retailers. Lastly, the official land or facilities which are located in Dongdaemun market should not be developed to commercial facilities, which might add the retail shops to the present excessive shops.