백화점의 선택속성에 대한 소비자 선호도 분석 - 서울특별시 백화점을 중심으로

An Analysis on the Preference of Consumers to the Choice Attributes of Department Stores : A Case of Seoul

&nbsp;&nbsp;1. CONTENTS<BR>&nbsp;&nbsp;(1) RESEARCH OBJECTIVES<BR>&nbsp;&nbsp;The purpose of this study is to analyze the preference of consumers to the choice attributes of department stores by using the statistical techniques such as factor analysis, ANOVA and discriminant analysis.<BR>&nbsp;&nbsp;(2) RESEARCH METHOD<BR>&nbsp;&nbsp;The research methods such as factor analysis, ANOVA and discriminant analysis are applied for the analysis.<BR>&nbsp;&nbsp;(3) RESEARCH RESULTS<BR>&nbsp;&nbsp;The results of this study showed that there existed differences in the preference of the users to the choice attributes of the seven department stores(i.e.. Kwanak, Kangnamm Jamsil, Nowon, Cheongryangri, Yeongdungpo and Main Store of the L department store) in Seoul.<BR>&nbsp;&nbsp;2. RESULTS<BR>&nbsp;&nbsp;There existed no significant differences among the stores in the factors such as commodity and nearby similar facilities concerning the consumers&quot; preference. However, significant differences among the stores were found in the other factors with regard to the preference : in the factor of subsidiary facilities between Kangnam Store and Kwanak Store ; in the factor of storeroom facilities between Kwanak Store and Main Store, and between Kwanak Store and Jamsil Store ; in the factor of accessibility between Nowon Store and Cheorigryangri Store.