총장 연설 화법의 텍스트담화적 전략

The Strategy of Text-Discourse in University President"s Speech

  The purpose of this article is to research the text-discourse strategies employed in a university president"s speech. Speech is a type of one-sided formal public communication that transmits statements, which include one"s theory, assertion or emotional contents in a given text in front of large audiences. Especially a university president"s speech is a speaking form which embodies immediacy in a limited space, i.e., a university. Such as speech needs to utilize persuasive, sentimental and appealing production strategies that could induce the audience"s sympathy and action. Therefore, a university president"s speech includes all the communicative fields of listening, speaking, reading and writing. It is a public and popular communication means that integrates features of various communication skills in a university setting. Thus, ideal and effective strategies for delivering a university president"s speech are discussed.