인터넷企業의 知識提携 파트너 選定 決定要因에 관한 實證硏究

The Determinants of Partner Selection for Knowledge Alliance by Internet Company

&nbsp;&nbsp;This research examined the factors to have effects on partner selection for knowledge alliances driven by internet companies in Korea. The research results have the implications as follows.<BR>&nbsp;&nbsp;First, they take social relationships and social range of partner’s social networks into consideration to hold in check competitors of the same kind or of a different kind. Second, social relationships, social unities and social ranges of partner’s social networks have effects separately on partner’s company characteristics, knowledge characteristics and integration capacity. Third, company characteristics and knowledge characteristics are much more affected than social unity and social range by social relationships to use partner’s formal and informal networks facilitating trust, commitment etc in the process.